my work
my work
my work
a collection of my work experience, academic projects, and personal passion projects
a collection of my work experience, academic projects, and personal passion projects
a collection of my work experience, academic projects, and personal passion projects
Browse by category
Browse by category
all projects
all projects
ui/ux design
ui/ux design
ux research
ux research
physical product design
physical product design
strategy & business
strategy & business
💖 bringing joy and delight to the everyday
💖 bringing joy and delight to the everyday
Projects that aim to elevate day-to-day living, seeking ways to create positive and joyful interactions
through creativity and thoughtful design
Projects that aim to elevate day-to-day living, seeking ways to create positive and joyful interactions through creativity and thoughtful design
Projects that aim to elevate day-to-day living, seeking ways to create positive and joyful interactions through creativity and thoughtful design
Re-imagining the traditional photo album, building an experience around it, and launching it as a B2C e-commerce brand (now loved in 20+ countries)
Project Memory
Project Memory
Business design
Go to market
Strategy
Design research
Product design
Marketing & branding
Experience design
Re-imagining the traditional photo album, building an experience around it, and launching it as a B2C e-commerce brand (now loved in 20+ countries)
Business design
Go to market
Strategy
Design research
Product design
Marketing & branding
Experience design
📊 designing for data and behavior
📊 designing for data and behavior
Projects that create seamless experiences, help enact behavior change, and make life easier
by leveraging data and technology
Projects that create seamless experiences, help enact behavior change, and make life easier by leveraging data and technology
Re-designing Indonesia's largest rural bank's mobile banking app to be more modern and user-friendly, to be rolled out to ~30,000 users in 2024
Re-designing Indonesia's largest rural bank's mobile banking app to be more modern and user-friendly, to be rolled out to ~30,000 users in 2024
LestariGo
LestariGo
UI/UX design
Product management
Design for development
UX research
Figma
Cross-functional collaboration
Strategy
UI/UX design
Product management
Design for development
UX research
Figma
Cross-functional collaboration
Strategy
Designing an internet banking platform that doubles as financial management tool for Indonesian small businesses, to be launched in 2024
Designing an internet banking platform that doubles as financial management tool for Indonesian small businesses, to be launched in 2024
LestariNet
LestariNet
UI/UX design
Product management
Design for development
UX research
Figma
Cross-functional collaboration
Strategy
UI/UX design
Product management
Design for development
UX research
Figma
Cross-functional collaboration
Strategy
💬 connecting people and creating communities
💬 connecting people and creating communities
Projects that aim to help people find & connect with each other, facilitate relationships, and
create strong communities, by leveraging technology and social networks
Projects that aim to help people find & connect with each other, facilitate relationships, and create strong communities, by leveraging technology and social networks
Leading customer discovery and UX research for a location-based social media startup at a college campus of 32,000+ students.
Leading customer discovery and UX research for a location-based social media startup at a college campus of 32,000+ students.
Radius
Radius
UX research
UI/UX design
Figma
User interviews
Ethnography
A/B testing
Usability testing
Prototyping
UX research
UI/UX design
Figma
User interviews
Ethnography
A/B testing
Usability testing
Prototyping
@ 2023 Samantha Chandra