more about me
👋 Hi! I'm a Master of Design (MDes) student at the IIT Institute of Design, a former management consultant, and a founder. I believe that the power of design lies in the ability to bring joy and delight to the world - be it in the form of a seamless experience, turning the mundane into something special, an unexpected pleasant surprise, or simply serving a need well.
I explore great ideas and bring them to life through a blend of design and business.
samantha chandra
product designer | design strategist | entrepreneur
featured projects
Re-imagining the traditional photo album, building an experience around it, and launching it as a B2C e-commerce brand (now loved in 20+ countries!)
Project Memory
Business Design / Go-to-market
SKILLS
see project
Physical product design
Design research
Market research
Branding & marketing
Branding & marketing
Experience design
Strategy
Entrepreneurship
Prototyping a fun, immersive, and inclusive lesson to teach animal migration to 5th-grade students through a digital and physical gaming experience
Bloxology
Concept Design / Interaction Design
SKILLS
see project
Game design
Figma
Prototyping
Experience design
Inclusive design
Character design
UI/UX Design
Exploring a solution that can help remote/hybrid teams tap into the energy of the office and feel more connected without increasing screen time.
Teamportal
Concept Design
SKILLS
see project
3D modeling
Concept visualization
Design research
Storytelling
Prototyping
Market research
Interaction design
Physical product design
Re-designing Indonesia's second-largest rural bank mobile banking app to be more modern and user-friendly, to be rolled out to ~30,000 users in 2024.
LestariGo
Product Design / Product Management
SKILLS
see project
App design
UX design
Figma
User research
Market research
Strategy
Prototyping
Wireframing
Cross-functional collaboration
Leading customer discovery and user research for a location-based social media startup at a college campus of 32,000+ students.
Radius
UX Research
SKILLS
see project
User research
UI/UX Design
Figma
Usability testing
A/B testing
Research methods
Prototyping
Designing a solution that can help students find their communities in large college campuses in a non-overwhelming and fun way
CampusClub
UI/UX Design
SKILLS
see project
App design
UX/UI
Figma
User research
Market research
Wireframing
Usability testing
see more work
media & featured blog posts
Reflections - Lessons we learned while building a business
Blog post
Project Memory: a business started in college and in 2 different time zones - preserving memories in a discoverable way
Podcast episode
Project Memory Co. combines photo books and journaling to create a community
Press coverage
5 things my life at UCLA taught me
Blog post
see more blog posts
👋 thanks for visiting!
I'd love to hear from you. Email me at samantha.chandra@gmail.com
@ 2023 Samantha Chandra