Re-imagining the traditional photo album, building an experience around it, and launching it as a B2C e-commerce brand (now loved in 20+ countries!)
Project Memory
Business design
Go to market
Entrepreneurship
Experience design
LestariGo
Re-designing Indonesia's second-largest rural bank mobile banking app to be more modern and user-friendly, to be rolled out to ~30,000 users in 2024
Product design
Figma
Entrepreneurship
Product management
Bloxology
Prototyping a fun, immersive, and inclusive lesson to teach animal migration to 5th-grade students through a digital and physical gaming experience
Business design
Go to market
Entrepreneurship
Experience design
Leading customer discovery and user research for a location-based social media startup at a college campus of 32,000+ students.
Radius
Business design
Go to market
Entrepreneurship
Experience design
see more work
✏️ media & featured blog posts
Reflections - Lessons we learned while building a business
Blog post
Project Memory: a business started in college and in 2 different time zones - preserving memories in a discoverable way
Podcast episode
Project Memory Co. combines photo books and journaling to create a community
Press coverage
5 things my life at UCLA taught me
Blog post
see more blog posts
👋 thanks for visiting!
I'd love to hear from you. Email me at samantha.chandra@gmail.com
@ 2023 Samantha Chandra